2017 is looking to be a great year for ASUS and its smartphone business as the company aims to ship over 35 million smartphone units this year, double the amount it shipped out last year. And while the ZenFone AR and ZenFone 3 Zoom, presented at CES 2017, might be leading the initial charge for the year, it’s the company’s upcoming ZenFone 4 series that will be the bulk of what the company sells this year. And today, sources from the company’s supply chain have claimed that the company plans to launch its new series of ZenFone devices in May.
Not much is known about the company’s ZenFone 4 series yet other than it will most definitely include sweeping hardware upgrades all around, which means an increase in the smartphone family’s average selling price. Whether the continually rising selling prices will be good for the company’s smartphone business is unknown, as its ZenFone 2 series from 2015 became massively popular specifically because of their very competitive selling prices, but it must be noted that the company’s ZenFone 3 more expensive ZenFone 3 failed to make the company a profit last year.
Last year, the company shipped only 17.5 million ZenFone-series smartphones, a 14.6% reduction from its 20.5 million units shipped in 2015. The higher average selling price of its ZenFone 3 series also put many of its fans off, which may have also affected sales. We’ll just have to wait and see if the larger planned shipping number as well as the launch and release of its ZenFone AR, ZenFone 3 Zoom, and ZenFone 4 series, will turn things around for the company this year.